Here's how being an 'influencer' works: brands and companies send the influencer free goods or services in return for the influencer posting about their goods or services to their large number of followers.
Here's how it doesn't work: the influencer never has to pay for anything ever again because they are entitled to free goods and services anytime they want them. Because they're an iNfLuEnCeR.
Unfortunately, the rise of the influencer economy seems to have led to a rise in extreme and delusional entitlement from people with significant social media followings.
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